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Article : Search Engine Optimization, How
To Get Started
Traffic is exposure. If no one
knows how to find your website or blog, then you
will only be showing off your great site to friends
and family. Page optimization refers to search
engine optimization techniques used directly in the
construction of web pages. And SEO is more than just
engine optimization, it’s about optimizing the page
for human readers. If you really do that, serch
engines will be glad with that.
Monitoring your use of keywords is important, as
well as making sure your website’s content is
indispensable. Stay away from keyword stuffing for
it not only makes your website appear to be
unintelligent and unprofessional but because search
engines have caught on they penalize for the overuse
of keywords. The goal is using keywords
realistically and prudently. Keywords are often
solely used to attract web search traffic.
Even as traditional SEO identifies a keyword density
of 2-7% as being optimal for on page optimization,
changes in Google’s search engine operations
indicate that a density of only 1-2% may be
preferable (and readable). Create a list of words
that can be used as search terms relating to your
topic and use them in different places throughout
your site. Latent Semantic Index powered by Google (LSI)algorithm
will also reward you for the use of similar phrases.
Keywords do not necessarily have to be restricted to
the content of your page. Keywords need to be
emphasized in page titles. A search engine
recognizes your page content based heavily on the
words you choose to utilize in your page titles.
Without using keywords in the title pages, one must
have many outside links that point to the specific
page to increase web traffic. Keywords, when being
integrated into your titles, should be placed as
near the beginning of the title as is possible, but
ensure that it is easily comprehended. It is
important to have a page title for optimal results,
as this becomes the link associated with the page in
the search engine results.
Be sure that every page of your website has a short
page title using the most important keywords for the
page. Keep in mind that search engines will only
display set numbers of characters in each search
result. Generally speaking, it is enough to only use
a keyword once in a title - to use the keyword two
or three times is repetitive.
Meta tags is a term you may read about when reading
about “on page optimization” but because it was
widely abused by spam, search engines don’t
acknowledge them. There are very few SEO
professionals who continue to depend on meta tags
for web page optimization. If you decide to go
ahead, make sure you only use meta keywords and
descriptions so that these words and phrases show up
on the page and are not going to be considered spam.
Links from your site to other related pages will
also enhance the popularity of your search engine.
Consequently, it is imperative that the links
provided are real and sent to sites with similar
content that adds value to the visitors. Page
optimization is not hard to institute and given that
you offer the visitors to your site excellent and
relevant content, it will largely benefit the
success you will have with the search engines.
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